Get More Engagement on LinkedIn With AI-Related Content
- Danny Judge
- May 9
- 4 min read
If we're going to talk about how to get more engagement on LinkedIn in 2025, it's best to start with the flavor of the year: AI-related content.
There are a few best practices you can follow to boost your LinkedIn engagement when you're in the mood to sound off on the robots.
The Key to More Engagement on LinkedIn? Whether You Like It or Not, It Starts with AI.
Here's the thing. Your post about AI won't go anywhere unless you appease the AI-powered algorithm that evaluates and rates your LinkedIn behavior, including the value of your post about AI.
If that sounds a little confusing, your instincts are serving you well.
But AI-centric content is very popular on LinkedIn right now, so we're here with some tips on how to get in on the action. We like to help out in any way we can.
LinkedIn Content in 2025: Where Should You Start?
The starting point for AI-related content that will get more engagement on LinkedIn in 2025 is pretty standard:
"AI is (good/bad) because _____."
"Here's why you're (right/wrong) about AI."
Feel free to put a fresh spin on it! Then make it eye-catching and check all the other boxes.
By "other boxes," we mean leaving prompt, substantive comments on high-visibility posts each day while remembering to reply to comments on your posts. It sounds like a full-time job. (How do LinkedIn influencers cram all those job titles into their bios while still finding time to do this? Not sure, but that's another topic—one that also involves AI. We'll stick to content ideas and best practices here.)
Content-wise, there are plenty of great starting points.
Talk to human writers about em-dashes.
Complain about people complaining about em-dashes.
Defend em-dashes.
Believe it or not, there are non-em-dash-related ways to go about this, too:
Talk to human artists about AI images.
Complain about people complaining about AI images.
Defend AI images.
Talk to human writers about AI writing.
Complain about people complaining about AI writing.
Defend AI writing.
Okay, most of your options revolve around AI's images, em-dashes, or text.
To summarize, as long as it's about AI's images, em-dashes, or text, you can write whatever you want.
ChatGPT Steps In to Help
At this point in the process, I decided to turn it over to ChatGPT.
"The AI robot will know how to appease LinkedIn's AI robots," I assumed (correctly, as it turned out).
ChatGPT happily and helpfully churned out a clear guide to getting more engagement on LinkedIn with your post complaining about ChatGPT.
Lots of em-dashes, but it's a pretty solid roadmap to success.
Here we go.
ChatGPT, how can we get more engagement on LinkedIn when we complain about you?
ChatGPT's Guide to Getting More Engagement on LinkedIn with AI-Related Content
So you want to win hearts, minds, and clicks on LinkedIn? Great! Just know this: LinkedIn isn’t what it used to be. It's now a highly competitive (and very AI-influenced) playground for thought leadership, recycled hot takes, and—yes—plenty of “here’s how AI changed my life” posts. Let’s dive into how to actually stand out.
Tap into the Trendy Complaints (a.k.a. What Everyone’s Secretly Thinking)
We’re in the golden age of AI-generated fluff. You’ve seen the posts: lifeless listicles, bland pep talks, or suspiciously perfect writing that reads like it was coaxed out of a robot with zero caffeine and too much optimism.
Here’s the trick: instead of pretending AI is flawless, acknowledge the weirdness. Comment on the overly formal tone (“No one says ‘Dear connections’ in real life”), call out the uncanny valley of AI voice clones, or joke about how ChatGPT still can’t figure out how to end a paragraph. Relatability wins. People like to know you're aware of the hype—and the hiccups.
Best Practices for Writing a LinkedIn Post
Lead with a hook. First sentence = everything. Start strong or scroll away.
Keep it short and scannable. No one wants to read a novel between meetings.
Be human. Even when you're talking AI, let your personality show through.
Use emojis (sparingly). They make your post more visual—but don’t go full glitter cannon.
Tag relevant people or companies. When appropriate—but no name-drops for clout alone.
Increase Engagement (Yes, the Algorithm is Watching)
LinkedIn’s algorithm prioritizes posts that feel real and drive interaction quickly. AI helps flag and promote engaging content by analyzing tone, structure, and—yep—your audience’s habits. So yes, AI is judging your post.
Here’s how to game that system without being annoying:
Reply to every comment. Quickly. The algorithm notices.
Post at the right time. Think early mornings or right before lunch (when people are scrolling).
Add a clear CTA. Not “follow me,” but something real—like “Has AI ever written something hilariously off-base for you?”
Bottom line: AI helps LinkedIn serve your content, but it’s your authenticity that makes people stop scrolling and start engaging. Be smart. Be human. Be a little snarky about robots. You'll fit right in.
The Human Writer Steps Back In
That was great! The robot pretty much nailed it. I don't have much to add.
Instead, I think I'll condense the robot's advice into one paragraph showing how remarkably easy it is to start getting more engagement on LinkedIn today.
Simple summary: Lead with a new hook on a recycled hot take, ask a question, use emojis, keep it the right length, post it at the right time, reply immediately to every comment on your post while also commenting on other posts to boost the algorithm's opinion of you (if you comment on other posts early enough, those posters will reply to your comment for the same reason), and do this every single day for the rest of your life.
And while you're performing these repetitive tasks (over and over and over), remember ChatGPT's best nugget of advice.
Be human.
—
Danny Judge is the Marketing Director for Tier 3 Technology. He's a human writer producing human writing in a world increasingly preoccupied with AI. He writes emails himself and still uses a pen and paper sometimes. Basically, he's a dinosaur and shouldn't be taken seriously.
